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How the market research process works

Understanding customer brief

Need to define the customer objective, timeline and scope of activity required

Secondary Research Analysis

Secondary research to validate potential database sample size, and preliminary question fomulation.

For lead generation related, can build potential customer database at this stage

Report Analysis

For the initial report,

Report Finding

Presenting the report in powerpoint or lead quality in excel as per client deliverables

Case Study

Case Study 1: Manufacturing Company

Outcome 


Project summary involves market acceptance of oxyfuel or plasma technology, current supplier satisfaction, current CNC end-user industry initiative.


Work activity done 


Interviewed around 50 personnel from various sub-category of CNC industry below:


• Original Equipment Manufacturers (OEMs)

• System Integrators (SIs) of Mechanized CNC Oxyfuel table/ Plasma table

• End users of Mechanized CNC Oxyfuel table

• End users of Mechanized CNC Plasma table.


Did secondary report comparison with Euromonitor and trade marketplace platform to compare with HS Code.

Case Study 2

Chemical (PEA/IDPA, Biocide, Irrigation Systems)

The market research objective is to validate chemical industry demand in South East Asean region (in particular Malaysia and Singapore)


i) Market study of PEA/IPDA in


Malaysia as per scope below: 


• Identification of raw material of PEA vs. IPDA (epoxy floor coatings or polyurea coatings), market size and valuechain distribution on coating application


ii) Market study of biocide in Malaysia as per scope below:

• Identify top suppliers of biocide system in Malaysia, sourcing supplier confirmation and market demand


iii) Market study of irrigation systems in Malaysia as per scope below:


• Top suppliers of the irrigation system based on revenue, estimation of the market size and future trend

 


Case Study 3: Social Media Case Study using Synthesio

Done Market Insight and Opportunity Identification Using Social Media Listening In Malaysia


• Research is done using Synthesio as Analysis Tool where 600 keywords are analyzed



The end result is to derive useful insight and recommendation for baby brands.

For the report summary, can click the link below,


https://www.slideshare.net/slideshow/infant-formula-summarysgidml/49779416



Case Study 4: Technology (Cloud Computing Trend, Field Service Automation, Envelope Supplier Printing)  

Objective 

•To validate the cloud computing trend in Malaysia, identify available incentive for the industry and case study of successful vendors

• Did Market Study for Field Service Automation (FSA) in Malaysia to validate market trend of FSA based on top 10 value-added resellers (VAR)


• Did Market assessment project for Hong Kong and Singapore region for viability of digital printing for envelopes suppliers.


This is to determine the viability of market expansion into Asia region.

Variety of B2B Industry Experience (Manufacturing)

Client feedback on services

Why Our Service

For Elton Service, the deliverables are done with variety degree of client input and also deliverables)

Access to database such as ITC Trade Market Map, etc

Market knowledge of the consultant, Elton and freelancers in Asia region (mainly China is main focus to expand to Asean

Mainly the outcome desired is to get proper B2B Partnership for businesses for the industry (the quality of leads varies with the client offering and positioning)

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What our clients are saying

Elton is a seasoned marketing professional with an ability to think strategically, yet effectively implement plans with a great level of detail. He demonstrates a passion for the customer through his work that resonates throughout the organization.


He is a loyal to his clients, multi-skilled and dedicated team member who can independently navigate marketing opportunities to develop strong strategic direction Elton’s 10 years’ of experience certainly shows. I strongly recommend Elton for any marketing project

Mr Burt Steingraeber , -Global Business Operator, Steingraeber Consulting LLC

On-Line Forensic Intelligence & Investigations | Marketing For Business & Online

Rated Top 4% - Most Viewed Linkedin Profile in the World 

Milwaukee, Wisconsin, USA

This is due to their excellent service, competitive pricing and customer support. It’s throughly refresing to get such a personal touch. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Shirley Smith

This is due to their excellent service, competitive pricing and customer support. It’s throughly refresing to get such a personal touch. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Shirley Smith

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