Our service at a glance helps our customers, typically manufacturing businesses or respective boutique agencies based in the Asia Pacific presence or foreign companies who want to expand into the APAC region.
Our service benefits include discovery sessions, using “Where to Play” as one of the frameworks, and Go To Market Strategy to ensure your products or project can build its presence with identified partnership potential.
Our founder, Elton, is one of the Individual Members of ESOMAR (the European Society for Opinion and Marketing Research) membership organization for market, social, and opinion researchers founded in 1947. Esomar is the business community of insights and analytics.
Our market research service offerings in 3 scopes
Our aim is to validate the following:
-Is there a demand for products or services in your target market?
-What is the competitor’s analysis segment, and what adaption does your offering need?
A Scenario Example: If we are living in a world where IKEA starts selling insurance and watchmakers can become medical device companies, how do your business can
benefit from the new possibilities and opportunities? We can work with you for a discovery session using the Market Opportunity Navigator tool.
Go to Market Strategy and Potential Partner or Distributor ↗
We work with our market research reports, information databases, market reports, and some primary market research with the intended prospect.
Our report depository from ESOMAR can be a helpful resource to you to validate some (if not all) of your market information assumptions.
We work together in partnership with consultants worldwide (investment and innovation consultants), etc., to further enhance the value of your offering.
We help to achieve our client to have feasible market research output via 3 steps:
Step 1: Discovery Sessions ↗
We help to map out your different target markets’ opportunity potential and brainstorm a systematic way to narrow them down and set your strategic focus.
Choosing which markets to pursue can be one of the trickiest questions for entrepreneurs and managers, and needless to say: a critical one. This choice not only influences your chance of success but also imprints the DNA of your venture.
Setting a smart strategic focus is more than just choosing the most promising markets to pursue. It is also about managing the delicate balance between focus and flexibility – ensuring your sharp focus does not lock you into one narrow direction.